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Radio Facts and Figures

  • Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (85%), PC use (50%), smartphone use (74%), and tablet use (29%)
  • 265 million Americans 6+ listen to the radio each week;
  • 66 million Millennials use radio each week;
  • Audio consumers are listening for more than 12 hours each week; and
  • The majority of radio usage comes from employed listeners; nearly three-quarters of Generation X listeners work full-time.

And, here are the Figures:

  • Top Formats:
    • 1) Country
    • 2) News/Talk
    • 3) Pop Contemporary Hit Radio
  • Millennials (those born between 1980 and 1996):
    • More than 66.5 million Millennials use radio each week (52% male; 48% female)
    • 92% of Millennials are reached weekly by radio
    • Almost 12 hours spent with radio each week
  • Generation X (those born between 1965 and 1979):
    • Nearly 58 million Gen Xers use radio each week (53% male; 47% female)
    • 95% of Generation X reached weekly by radio
    • More than 13.5 hours spent with radio each week
    • Nearly 75% of Generation X listeners work full-time
  • Boomers (those born between 1950 and 1964):
    • 58 million Boomers listen to radio each week (54% male; 46% female)
    • 94% of Boomers reached weekly by radio
    • Boomers spend the most time with radio each week, with an average of over 15 hours
  • Hispanics (those 12 and older)
    • 40 million Hispanics use radio each week
    • 97% of all Hispanics use radio each week (54% male; 46% female)
    • Hispanics spend on average about 12.5 hours each week with radio
  • African Americans (those 12 and older)
    • 92% of African Americans use radio each week (48% male; 52% female)
    • Over 31 million African American listeners use radio each week
    • Listen slightly more weekly than Hispanics, with an average of 12 hours and 47 minutes

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